Dungeons & Dragons
Find Your Realm
CW: Sam Simcox, Meg Rai, Bonnie Davis
AD: Anthony Gosling
There are 50 million D&D players in the world...and counting. Who plays D&D, and where you encounter them, can be surprising. You never know who might be a fellow adventurer. Find your realm.
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With OOH focused on the commuter experience, where you never really know who you're passing by.
Playing on the photo-op Nashville mural, we wanted to create an equivalent for the D&Der in all of us.
These actors will lead people to a renaissance-style fair, where newcomers can learn the basics of D&D, and veterans can meet other like-minded adventurers to play with.
Our app - Dungeons & Discovery - will allow players to find other D&Ders out in the open. A D20 will appear over their head if they also roll that way.
Our social activation will be a live show! Marketing on the success of D&D podcasts like Adventure Zone and Critical Roll, we take celebrities from all different fields and throw them into an epic streaming campaign.
